Sunday, 8 June 2014

Design brief advice for explainer videos

Here is a follow up to my posting on Explainer Videos in the classroomPowToon offers some good advice on creating effective explainer videos which can be included as part of the design brief

YouTube research shows that the average viewer’s attention span is 63 seconds. This is the time you have to get your message across—and the first 7 seconds are the most crucial! That’s when you have to convince your viewers to actually continue watching.

Our research indicates…

Best cartoon length: 63-92 seconds
Critical start: 7-10 seconds

How many words should your script have?
Clip Length        Number of Words
30 seconds        85
60 seconds        160
90 seconds        230

The maximum optimal length for an animated explainer video is around 90 seconds. 

2 comments:

  1. If you want to increase your website product sales and rating then get the best animated explainer video companies which will help you explain and promote your product easily.

    ReplyDelete
  2. If you want to increase your website product sales and rating then get the best animated explainer video companies which will help you explain and promote your product easily.

    ReplyDelete